Embedded Finance

Financing, built into the moment of need.

We help platforms, marketplaces, and B2B companies bring capital to their customers — at the point of sale, inside the product, in the flow.

B2B platform with embedded financing at point of sale

Platform Financing

Financing where your customers already are.

Embedded finance means offering financing options directly within your platform — at the moment of purchase, in the workflow, without sending customers elsewhere.

We help B2B platforms, marketplaces, and SaaS companies integrate point-of-sale financing that increases conversion, grows deal sizes, and deepens customer relationships.

What It Means

Financing as a feature, not a detour

Embedded finance means offering financing directly within your platform or product — instead of sending customers off to a bank or third-party lender. Your customers stay in-flow, and the capital they need appears right when they need it.

For platforms and marketplaces, this translates to higher conversion, larger transaction sizes, and deeper customer loyalty. Financing becomes part of the value you deliver, not a friction point that pulls users away.

Whether it's point-of-sale financing for equipment purchases, working capital for your sellers, or growth capital for your SMB customers — embedding financing creates a stickier, more valuable relationship.

Higher conversion

Customers who can finance in-flow are more likely to complete purchases.

Larger deal sizes

Financing removes cash constraints and enables bigger transactions.

Deeper loyalty

Customers return to platforms that help them grow and succeed.

Who It's For

Platforms built for business customers

B2B Platforms & SaaS

Vertical SaaS companies, procurement platforms, and B2B software businesses looking to help their customers access capital for growth, inventory, or operations — directly within the product experience.

Marketplaces

B2B marketplaces connecting buyers and sellers — from wholesale and equipment to materials and services — where embedded financing at checkout or post-sale can increase transaction volume and seller loyalty.

Dealers, Distributors & Franchisors

Companies that sell to or support other businesses — equipment dealers, distributors, and franchise systems — who want to offer financing as a value-add to their customers and channel partners.

How Tuckler Helps

Advisory-first, not a software pitch

We're not a fintech vendor or a white-label platform. We're advisors who help you think through and structure customer financing programs — then connect you with the right capital partners to make them real.

Capital network & lender matching

Access to a network of lenders — banks, specialty finance companies, and private credit funds — who actively seek embedded finance partnerships. We help identify the right fit for your customer profile and transaction flow.

Program structuring

We advise on how to structure a financing program that works for your business model: point-of-sale vs. post-sale, direct lending vs. referral, and how terms flow through to your customers.

Customer financing journey advisory

We help you think through the customer experience — where financing fits in your flow, how it's presented, and what makes it compelling — so the offering feels native, not bolted-on.

Honest partnership

We'll tell you if embedded finance is the right move, or if a simpler referral arrangement makes more sense. Our job is to help you succeed, not to sell you a solution you don't need.

A note on our role: Tuckler Advisory Group is an advisory firm, not a technology provider or lender. We help you design, structure, and connect embedded finance programs — but the actual lending, compliance, and technology integration are handled by the lender partners we introduce you to.

Bring capital into your customer experience.

Financing where your customers already are.

Embedded finance means offering financing options directly within your platform — at the moment of purchase, in the workflow, without sending customers elsewhere.

We help B2B platforms, marketplaces, and SaaS companies integrate point-of-sale financing that increases conversion, grows deal sizes, and deepens customer relationships.